A new standard for everyday flame.
iFlame turns the familiar pocket lighter into a modern lifestyle accessory—compact, refillable, reliable and visually refined.
Born from experience. Built for a new generation.
Developed by Wellfield, the lighter specialist within Billion Hong Group, iFlame brings an international manufacturing heritage dating back to 1984 into a modern lifestyle brand.
Decades of industry experience, global operations and OEM/ODM capability sit behind every collection. Today, that foundation is expressed through a brand created for younger consumers, lifestyle retail and international distribution.
Four decades in the making.
iFlame is the newest expression of a manufacturing journey shaped across Asia—built through lighter production, material expertise and international market experience.
The first chapter
The group’s first company was established in China and Hong Kong, beginning a manufacturing journey that continues to evolve today.
Southern lighter production
Viet Giai Thanh was established as a lighter manufacturing base serving Southern Vietnam.
Northern lighter production
Trung Lai was established as a lighter manufacturing base serving Northern Vietnam.
Export manufacturing
Huaxing was established to manufacture lighter products for international markets.
Material capability
Vietnam Engineering Plastics (VEP) was established to produce recycled and compound plastics, strengthening material know-how across the ecosystem.
Billion Hong Vietnam Holdings
The holding company was established to connect and scale the group’s operations in Vietnam.
A new chapter in lighter growth
Golden Cow launched on 29 January; a new lighter manufacturing base in India followed in September.
Small object.
Better experience.
A better lighter is not only about the flame. It is about how it feels in the hand, how naturally it works and how confidently it fits into everyday life.
Refillable design
Made to be used again, not simply replaced.
Reliable ignition
Consistent everyday performance with an intuitive action.
Modern form
Clean proportions designed for contemporary lifestyles.
Premium finishing
Refined surfaces, colours and details that reward a closer look.
Safety-focused
Thoughtful details supported by disciplined quality control.
Made with standards. Ready for markets.
Built with the manufacturing discipline of Wellfield and supported by international product experience.
One brand. Four distinct forms.
Discover productsSignature
Classic flint ignition, soft flame and refillable everyday ease.
Classic shape
A familiar profile refined with a modern iFlame expression.
Compact
A small-format everyday lighter designed for effortless carry.
Performance
Electronic ignition, jet flame and refillable performance.
Your market. Your design. Still iFlame.
From core colours and seasonal graphics to logo printing, custom packaging and display solutions, iFlame is built to evolve with every collection while keeping a clear brand identity.
Company milestones
1984 — Group origin
The group’s first company was established in China and Hong Kong, beginning a manufacturing journey that continues to evolve.
May 2002 — Southern Vietnam
Viet Giai Thanh was established as a lighter manufacturing base serving Southern Vietnam.
April 2003 — Northern Vietnam
Trung Lai was established as a lighter manufacturing base serving Northern Vietnam.
September 2004 — Export manufacturing
Huaxing was established to manufacture lighter products for international markets.
Worldwide
Reach
From Asia to the Americas, iFlame supports distributors, retailers and OEM partners across a growing international network.
December 2019 — Materials capability
Vietnam Engineering Plastics (VEP) was established to produce recycled and compound plastics.
16 August 2023 — Billion Hong Vietnam Holdings
The holding company was established to connect and scale the group’s operations in Vietnam.
2024 — New markets
Golden Cow launched on 29 January; a new lighter manufacturing base in India followed in September.